“It can be a part-time thing, but you’re in competition with so many others. “I do feel pressure sometimes to keep things going,” says Sam. How much time will it take up and can you make money?

The most successful OnlyFans are either already hugely famous, or producing genuinely exclusive content and putting the hours in. To make cash you’ll need a decent following to port over – remember, other platforms might not be so keen on you promoting explicit content. A man taking off his drawers on the internet will likely garner interest from men who fancy men, so if you don’t, and being ogled by other men is an issue, you’ll either need to swallow your pride, or shut up shop. Or sometimes they want the ‘boyfriend experience’, just me going around doing normal stuff. “I get people asking for pics or videos showing my feet. How does he feel about people watching him do something so intimate? “It’s none of my business what they’re doing while they watch.” His most common requests, however, aren’t that hardcore. “I’ve wanked on camera, which was terrifying the first time, but I had to grow a thick skin quickly,” he says. “I’d see comments I wasn’t doing enough, that they were bored, that I gave this stuff on Instagram for nothing.” So Sam stepped up, developing his “menu” includes payments for private dick pics and full frontals. “I’d post shirtless selfies, workout videos or towelling myself after a shower, nothing too explicit, no dick shots.” His audience grew, but he wanted more. Despite this savvy setup, he struggled to find his groove.

He already had healthy social media follower counts, and to promote his OnlyFans, he’d either quickly post and delete links, post teaser videos on TikTok, or seed mentions on Reddit NSFW threads or photo- and video-sharing forums. Sam is 27 and using a fake name because his brother reads GQ and doesn’t know about his OnlyFans, which he set up in 2020, capitalising on the collective horniness of the isolated.

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